Shop Goals Episode 8 | How to Boost Car Count

With longer stretches between car maintenance milestones, customers aren’t coming into the shop like they used to. One trend in auto repair shop marketing—and a lot of other businesses—is to focus less on “push” and more on “pull.” That could mean holding free auto care clinics for your customers on that hot, new car model […]

Shop Goals Episode 5 | The New School on Car Diagnostic Tools

The cost of a new diagnostic scanner, plus old-school tools like a car lift, can make the dream of running your own auto shop seem too expensive. Here’s how to overcome it. Build the Best Shop on the Block. Three mechanics. Two generations. One awesome garage. We brought together the best new- and old-school mechanics […]

Shop Goals Episode 6 | Mobile Mechanics

For auto shop owners and techs, think of mobile mechanics in two ways: Mobile auto repair and mobile diagnostics. Build the Best Shop on the Block. Three mechanics. Two generations. One awesome garage. We brought together the best new- and old-school mechanics to talk about how to build the auto repair shop on the block, […]

Shop Goals Episode 4 | Fresh Training Daily

The pressure is on for auto mechanic training. Whether it’s online tutorials or a break-it-and-fix-it mentality, one thing is for sure: you gotta find a way to stay ahead of the curve. There was a time when you had at least five years to figure out a new car and its technology. These days, it’s […]

Shop Goals Episode 3 | Talking to Customers

Charles Sanville has a national reputation for being known as “The Humble Mechanic.” So it pains him to say it, but yeah, he’s heard it. And maybe even said it: What’s wrong with customers? Charles said he learned to work through his frustrations by understanding that people don’t eat and breathe machinery the way he […]

Shop Goals Episode 2 | Training Johnny New Guy—Becoming a Mechanic

It hurts your heart. Literally. You see new mechanics coming in, and they’re so charged up to finally get a chance to do what they love: work on cars. But slowly, over time, that enthusiasm fades. In this episode, our new and old-school mechanics talk shop about how becoming a mechanic means never losing your […]

Shop Goals Episode 1 | Newbies in the Bay—Mechanic apprenticeship

Remember your first day in the garage? Right. Nobody takes the new kid seriously. Not the guys in the garage, and definitely not customers. Time and experience builds trust. But you’re running a shop, juggling the daily routine, and managing a mechanic apprenticeship is challenging—especially when so few applicants are coming in. Build the Best […]