With longer stretches between car maintenance milestones, customers aren’t coming into the shop like they used to. One trend in auto repair shop marketing—and a lot of other businesses—is to focus less on “push” and more on “pull.” That could mean holding free auto care clinics for your customers on that hot, new car model or offering rewards for repeat visits.
Educating and empowering your customers builds trust and community. And that can have a big impact on your overall car count.
Build the Best Shop on the Block. Three mechanics. Two generations. One awesome garage. We brought together the best new- and old-school mechanics to talk about how to build the auto repair shop on the block, and how to keep it running. From dying dipsticks, dealing with customers and the best car diagnostic tools, get their best tips and info to inspire your own shop goals. Find more episodes at https://www.interstatebatteries.com/shop-goals/main
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July 19, 2019 at 03:48AM